About Sam



Samuel Evans is a West Coast local living at Karekare Beach, New Zealand. Capturing moments in nature has become a passion that has led Sam to a vision of enhancing our wellbeing by creating awareness for our environment, land, sea, sk​​y and wildlife through visual stories and energetic reproductions with photography. His images inspire emotion, thought, movement, change and love in New Zealand and around the world.

Born in Twizel, the heart of the High Country, Sam is of Ngāti Kahu, Ngā Puhi and Te Aupōuri descent. His appreciation of nature and exploration was no farther than his doorstep from the beginning. From mountain tops, lakes, rivers to the open spaces of barren tusk lands, it was paradise.

In 1993 Sam moved to Auckland and studied at Carrington Polytechnic achieving a Certificate in Design. He then went on to gain a Diploma in Product Design at Unitec. While studying he became involved with Film/Television and the thriving local music scene as a Dj and radio host.

Fast forward to now and with over 25 years of experience in creative industries under his belt, photography has been a natural progression. His Production Design & Art Direction work on Commercials, Films and Television Programmes has honed his eye and allowed his talents to expand.

A lover of mindfulness, culture, deep grooves, nature, surfing and the ocean, Sam is a true Scorpio with the creative element of water flowing throughout his photography.




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